The number of people affected by dementia either personally, or through friends and family, is growing.

It is estimated that more than a million people will have dementia by 2025, with one in three born in 2015 projected to develop it in their lifetimes.  A recent YouGov survey commissioned by Alzheimer’s Research UK revealed that, when asked what they think dementia is and who it affects, just 23% of British adults specifically mentioned brain disease or degeneration.

Source: YouGov polling for Alzheimer’s Research UK 2nd – 5th May 2012 and ONS population statistics

Source: Lewis et al (2014). Trajectory of Dementia in the UK – Making a Difference, report produced the Office of Health Economics for Alzheimer’s Research UK

Source: “Alzheimer’s the greatest concern for over-60s” (2015) YouGov poll

Source: YouGov polling for Alzheimer’s Research UK 24th – 25th February 2016

Source: YouGov polling for Alzheimer’s Research UK 18th – 19th February 2015

In fact, while the majority of people living with dementia are over 65, over 40,000 people under 65 have dementia in the UK or around 5% of all dementia cases.

Source: YouGov polling for Alzheimer’s Research UK 24th – 25th February 2016

Source: YouGov polling for Alzheimer’s Research UK 24th – 25th February 2016

Source: YouGov polling for Alzheimer’s Research UK 24th – 25th February 2016